When it comes to oculus app content, we’re familiar with the Oculus storefront and its strict curation. This is how we maintain the quality of apps and games high, and stop low-quality content from getting through. But, this also makes it difficult for independent developers to publish their VR content on the Oculus platform.
Oculus has launched the “App Lab” as a method to address this issue. It lets independent developers publish their VR content in an official location without having to undergo the rigorous selection process of the Oculus Storefront. The App Lab is very similar to the Oculus storefront. You can browse and download apps exactly as you do in a traditional virtual storefront. However, it’s less controlled.
If your app performs well in the App Lab it could be promoted to the Oculus Storefront which will help it gain more attention and be seen by a wider range of users. However this isn’t solely based on download numbers, but also on things like retention https://renderingwithstyle.com/2021/06/28/engaging-stakeholders-and-improving-satisfaction/ metrics and long-term profitability, the development team, etc.
App Lab is a fantastic way to explore the full range Oculus Quest applications. There are a lot of enjoyable games and experiences to be found, including popular non-games such as Tilt Brush, which turns your headset into a virtual art studio. There are many interesting VR media apps such as Quill Theater, which showcases incredible community-created 6DoF animation and movie content.